Does Your Business Need A NAP For Better SEO? | Websites That Work, LLC
Does Your Business Need A NAP For Better SEO?
Well, in a word: Yes! If you want your Website to be found in Google Search Results, that is.
Here’s how it works: Your business’s NAP - name, address and phone number - is basically your online signature and should be unique to your business and listed in a consistent fashion everywhere it’s found across the internet. If it’s inconsistent or there are incorrect listings, Google sees the information as confusing and unreliable. Since Google’s goal is supposed to be to provide a great user experience, consistent and well documented sources of information will generally increase your web authority and help your website rank better in search results. So the more instances where your NAP is found to be EXACTLY the same, the better. Your business's NAP info should also be marked up inside of your website with SCHEMA code, as well. The same principle does NOT apply to other content about your business on all of these various web locations, but that's for another article, so stay tuned:)
Simple, right? I hope this article helps shed some light on what is one of the most basic and probably the single most important step in having a profitable online presence for your business. So give your business a great NAP! And if you need help, I hope you’ll consider Websites That Work. Please share if you can - Thanks!
John Goldshot
Let Us Know How We Can Help:
Does Your
Business
Need A NAP
For Better SEO?
Well, in a word: Yes! If you want your Website to be found in Google Search Results, that is.
Here’s how it works: Your business’s NAP - name, address and phone number - is basically your online signature and should be unique to your business and listed in a consistent fashion everywhere it’s found across the internet. If it’s inconsistent or there are incorrect listings, Google sees the information as confusing and unreliable. Since Google’s goal is supposed to be to provide a great user experience, consistent and well documented sources of information will generally help your website rank better in search results. So the more instances where your NAP is found to be EXACTLY the same, the better. The same principle does NOT apply to other content about your business on all of these various web locations, but that's for another article, so stay tuned:)
Simple, right? I hope this article helps shed some light on what is one of the most basic and probably the single most important step in having a profitable online presence for your business. So give your business a great NAP! And if you need help, I hope you’ll consider Websites That Work. Please share if you can - Thanks!
John Goldshot
Let Us Know How We Can Help: