Absolutely. Indubitably. Without a doubt. You betcha. I think you get the idea…
A valid website security certificate is a must these days. First off, Google says so and, well, Google is…Google. What they say pretty much goes as far as the internet is concerned. They have been slowly increasing the penalties for websites that lack a security certificate and there’s no reason that trend will stop any time soon. It makes sense, really. Google’s mission is to deliver a truly great user experience and the safer and more secure any given website is, the better the overall experience will be, too.
Providing a fantastic user experience should be the ultimate goal of every web master, as well. All of the SEO tricks in the world won’t mean much if the folks who visit your website leave because it stinks. An SSL certificate will make visitors feel safer and more comfortable using the site so that’s a win for everyone. User experience is a huge factor as it relates to your website’s bounce rate, too, which is another reason to make sure an SSL certificate is in place.
There are different types of SSL (Secure Sockets Layer) certificates available, but for most sites a simple, straightforward certificate that authenticates the identity of a website and encrypts information as it is sent to the server will do. This is what adds an ‘s’ to the address of your site (https instead of http) and activates the green padlock in your browser’s address bar. If it’s not green, there are security issues within the site that need to be addressed. This basic SSL certificate is free if your site is hosted on WP Engine.
I hope this article helps you understand the importance of a security certificate for your website and how it can impact your overall online presence. And I hope that if you need help with your SSL you’ll consider Websites That Work as your online solution. Please share – Thanks!