Web Designer and Social Marketer

Websites That Work – that seems like a simple enough concept, but lots of them just don’t. If your website doesn’t work it’s just not going to do you a whole lot of good – especially in search results. Solid SEO is based on solid website design - it literally needs to be baked in from the foundation up. The website design effects all parts of your online presence, including Google search results, social media marketing, YouTube search results, etc. You need a web designer who understands that and won't cut corners.

In today’s business climate, if you’re not being found on the web – you’re probably not being found very much at all. Social Media Marketing, Google Search Results, Facebook Marketing - there are dozens of ways to build an online presence. Your competitors won’t mind your lack of an online presence. A lack of website authority can have a serious impact on your bottom line. Someone, somewhere is looking for what you do - make sure you have a chance to get their business..

Most folks don’t use the yellow pages any more – they search for what they need online. Google alone handles over a 8.5 billion searches every day - and that number is growing rapidly. It’s really pretty simple: if you don’t have a well thought out business website and a strong web presence, you’re literally handing over a large portion of your sales – and profits – to the competitors in your industry who do. make sure your web designer is as good as theirs - or better.

It all starts with a website that works. A website that’s fully optimized from the ground up and built with a mobile responsive design that works on all of the popular devices. Mobile and voice search are becoming more and more prevalent and are accounting for a higher percentage of overall searches (and that’s trending upwards, too). So sites that are not built with a mobile responsive web design are penalized and their search rankings are suffering.

Any web designer worth their salt knows that. Things like page speed (including image optimization), a valid security certificate, the use of a sound Content Delivery Network (CDN), proper SCHEMA mark-up, and a superb user experience are all important tools that your web designer should utilize to establish web authority and a profitable online presence for your business. And they need to host the site in a really great website hosting environment.

This is not a place to cut corners as you usually get what you pay for. One of the most basic, and important, parts of online SEO is the business name, address and phone number (NAP), which needs to be correct on your website first and foremost. Then on all social media marketing channels as well.

Top it all off with a solid contact form and an efficient email account so folks can get a hold of you and you’re on your way. At the end of the day, what you spend on a new business website design is only a good deal if the website designer does what you need them to do. Cutting corners usually gets you nowhere and do-it-yourself websites rarely perform anywhere near as well as a professionally crafted site.

It’s simple: you need a website that works to be successful online.